rework(s) -- attention(s) / press releases are spam
... / # / creative(s) / work(s) / require(s) / digital(s) / attitude(s) / _ / .
... an avalanche of hyperbolic headlines and fake quotes ... everything is labeled sensational, revolutionary, groundbreaking, and amazing. It's numbing.
if you want to get somebody's attention, it's silly to do exactly the same thing as everyone else. ... you need to stand out!